chocolate chip cookie

OUR SOLUTION

Incredo® Sugar is a sugar reduction solution that provides anywhere between 30%-70% reduction of sugar in food and snacks such as cakes, cookies, chocolate, candy and more, with no compromise to the taste or the level of sweetness. Sounds incredo-ble? We agree. What’s even more incredible is that we don’t use anything synthetic or artificial in the process that creates lingering sweetness or aftertaste, which is commonly associated with other sweeteners. Simply put, we use real cane sugar that is structured differently and delivered to the taste receptors more efficiently. Because of this structure, the Incredo® Sugar is dissolved faster in the saliva and creates a higher concentration of sugar around the sweet taste receptors. Our brain interprets this higher concentration as more sugar in the food, which results in a delicious sugary experience with substantially less sugar.

Our
sugar Value proposition

flavor facilitation

Make the “good” ingredients heroes again. 

Less sugar

30% - 70%
reduction in sugar.

Better Nutrition

Volume for more nutritional/functional ingredients.

Clean ingredients and great taste

Made from real cane/beet sugar: same taste profile as sugar.

sustainability

More environmentally friendly.

Nutritional Opportunities

Incredo® Sugar opens a wide range of nutritional opportunities and delivers on a variety of consumer market trends
HIGH IN PROTEIN
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HIGH IN
FIBERS
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GLUTEN
FREE
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VEGAN FRIENDLY
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SAME INDULGENCE
WITH LESS SUGAR
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IMPROVED
NUTRITION
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how do WE KNOW it workS?

We conduct external consumer sensory market research and daily sensory tests with a professional tasting panel.
We ask the consumers to try a variety of sweets using our Incredo® Sugar. What we have learned is that not only do we deliver on the sweetness levels at 30%-70% reduction compared to traditional white sugar, but consumers actually prefer products made with Incredo® Sugar.

TASTE is the #1 Driver for Food Purchasing Decisions

Q10(TREND): how much of an impact do the following have on your decision to buy foods and beverages? (n=1,011)*Prior to 2019, Environmental Sustainability was asked simply as “Sustainability”
Source: 2020 Food and Health Survey by International Food Information Council (IFIC)testing American consumers’ perceptions, beliefs and behaviors around food and food purchasing decisions. (n=1,011; ages 18 to 80)

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